Guild Wars Online Store

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File:Guild Wars Online Store.jpg
The main page of the store

The Guild Wars Online Store is an Internet store for ArenaNet's Guild Wars related products, accessible through web browsers. It offers additional campaigns, character slots and other upgrades. All purchased goods are automatically delivered to the e-mail address specified in the order, so there is no physical shipping at all. There are several methods of payment including credit or debit card and PayPal.

Available goods

Products

Experience the complete saga from the fall of Ascalon to the desperate stand against Nightfall—every campaign is a chapter in Tyriaʼs epic history.
  • Access to all three full campaigns: Prophecies, Factions, and Nightfall.
  • 8 character slots: Each character slot may be used to create either a PvP-only character or a PvE roleplaying character.

DLC

Journey to the Far Shiverpeaks and beyond, where new allies and ancient foes are stirring beneath Tyria.
You play through four pivotal moments in Guild Wars history and earn rare weapon rewards - some of the best-looking gear in the game!
  • The story of Turai Ossa.
As you play a key figure in the Battle of Jahai and go up against Palawa Joko and his undead army.
  • The story of Master Togo.
Experience Cantha's turbulent past when you relive Master Togo’s involvement in ending the Tengu Wars.
  • The story of Saul D'Alessio.
Experience firsthand how the White Mantle rose to power in Kryta.
  • The story of Gwen escaping from the Charr.
Retrace Gwen’s steps after the Charr invaded her home and the Searing had destroyed everything she knew.

Character and Account Services

Identify and salvage items to your heart's content with these kits that never run out of charges.
Access to the Purveyor's Bell item for all characters on the upgraded account.
This item enables you to add two new characters to your account, with full access to all of the content your current characters enjoy AND ALSO adds two panes (25 slots each) of storage to your in-game Xunlai storage chest. These panes are account-based and will be available to all characters on the same account.
Capacity increase of additional 250 for Xunlai Vault material storage each; x9 maximum purchased.
Up to 26 slots can be purchased this way.
Additional character slot from Pre-Order Nightfall Bonus Key does not count towards this total.
This item adds a single pane (25 slots) of storage to your in-game Xunlai storage chest.
You may purchase a maximum of (9 panes) of additional storage per account.
The Promotional Storage Pane from Fourth Anniversary does not count towards this total.
Five Makeover Credits, which can be used in-game to change the hair style, hair color, face, skin color, and body scale of a character.
One Extreme Makeover Credit, which can be used in-game to change the hair style, hair color, face, skin color, body scale, and gender of a character.
The ability to change one character name from the Character Selection window.
(1) Mercenary Hero Slot.
  • Mercenary Hero Three Pack ($ 9.99 / € 9.99 / £ 8.99)
(3) Mercenary Hero Slots.
  • Mercenary Hero Complete Pack ($ 19.99 / € 19.99 / £ 17.99)
(8) Mercenary Hero Slots.

Unlock Packs

Hunt down your prey while vanquishing and find the hidden corners of every map while doing cartography runs with infinite versions of the Stalker's Ration and Bird's Eye Compass support items.
Access to 214 skills introduced in the original Guild Wars® campaign.
Access to 330 skills introduced in Guild Wars Factions®.
Access to 350 skills introduced in Guild Wars Nightfall®.
Access to 100 skills introduced in Guild Wars: Eye of the North®.
Access to 319 item upgrade components (Runes, Insignias, Inscriptions, and more) for use in PvP.
Access to 26 pets (plus every possible evolution) for account-wide use in both PvP and PvE. Does not include Prestige pets.
Pets included in this pack are: Albino Rat, Black Bear, Black Wolf, Crane, Crocodile, Dune Lizard, Flamingo, Hyena, Iguana, Jahai Rat, Lion, Lioness, Lurker, Lynx, Melandru's Stalker, Moa Bird, Mountain Eagle, Polar Bear, Raven, Reef Lurker, Tiger, Warthog, White Crab, White Tiger, White Wolf, and Wolf.

Costumes

Your character will personify the serene wisdom of Kormir, the goddess of truth, when they don this regal outfit with matching headpiece.
You’ll look like a member of the Ministry of Purity when you don this all-white Aegis of Unity costume.
Join Mad King Thorn’s Lunatic Court! You’ll fit right in among the Mad King’s inner circle when you outfit your character in this festive.
Strike terror wherever you go when you dress your characters in this sinister Raiment of the Lich costume.
When your character wears the Vision of Lyssa Costume, he or she will capture the glamour and mystery of the twin goddess of beauty and illusion.
When your characters don this phantasmagoric costume with a haunting matching headpiece they’ll embody the very spirit of Halloween!
Nothing says "grim" like Grenth! Dress your characters in this darkly festive costume representing the god of death and bring some grave glamour to the holidays!
Your characters will borrow some of the ever-shining beauty of the goddess of light whenever they wear this regal Dwayna costume.
You’ll personify the fiery nature of Balthazar, the war god, when you dress your characters in this imposing costume and matching headpiece.
Your character will borrow some of the verdant beauty of Melandru, the nature goddess, when wearing this elegant costume and matching headpiece.
Strike a blow for freedom! Take up the cause of the Krytan rebels and dress your characters in this sleek Shining Blade costume.
Don the garb of the enemy! Disguise yourself as an agent of the Unseen Ones by dressing your characters in this imposing White Mantle Costume!
Defend Cantha in style! Cover your characters in martial elegance with this ornate Dragonguard Costume with matching headpiece.
It takes two to make a wedding! Celebrate the romance and pageantry of Gwen and Keiran's wedding.
Your female character will be a portrait of grace and elegance in this lovely formal gown, while this stylish gentleman's tuxedo and top hat will give your male character a sophisticated look.
Dress your female character for a formal occasion in this fitted lady's tuxedo that comes with a jaunty matching top hat. The stylish gentlemen's tuxedo and top hat will give your male character an equally sophisticated look.
Capture the dark glamour of Halloween with Ravenheart Witchwear! These spooky, festive costumes with matching hats come in male and female styles.
The ultimate costume bundle unlocks a ton of fashion options so you can look your best on any occasion!.

Removed features

The following items used to be for sale in the store, but have now became unavailable:

Methods of payment

  • Credit card
  • Debit card
  • PaySafe card
  • Pre-purchased gift card such as those that bear the Visa trademark.
  • PayPal

Notes

  • Guild Wars Reforged is available for purchase on Steam or directly from ArenaNet at http://store.guildwars.com. The newly revised edition includes all three original Guild Wars campaigns (Prophecies, Factions, and Nightfall) for $19.99. We've retired the ability to purchase campaigns separately. (Game update: 03/12/2025)
    • Players who previously owned only one or two campaigns or the PvP Pack were automatically upgraded to all three chapters at no additional cost.
  • The Eye of the North expansion and Bonus Mission Pack are now branded as DLC and available separately, requiring the base game purchase.
  • Additional enhancements including hero packs, skill packs, and costumes have permanently reduced prices.
  • After purchase you will receive an e-mail serving as order confirmation. It contains the exact number of the order, date of purchase and the list of all associated product keys. They can be manually-applied to the desired account any time after the purchase, and this e-mail provides backup in case you'll need them at a later date.
  • Because Guild Wars is available in different countries, a price has to be set for each region. Differences in currency exchange rates could make it appear that players in a certain country pay "more" than another country; however, economic and other factors vary from region to region, so comparing prices could be misleading.
  • Former - "7 Day SALE" - Steam / In-Game store with a 20% sale on Reforged and upgrade items! If you login via Steam, the store button will take you directly to the store, and any purchases are delivered directly to your account. For email logins, the store button links to the web store. This sale ran from February 12, 2026 (10:00 a.m.), until February 19th, 2026 (10:00 a.m.) (All times Pacific.) (Game update 02/12/2025)
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